About Us

We’re a people-first insurance and financial planning firm focused on clarity, trust, and long-term relationships.

About Us

We’re a people-first insurance and financial planning firm focused on clarity, trust, and long-term relationships.

Strategic Insurance & Financial Guidance

Our Story

We help Canadians make confident decisions with clear advice, personalized plans, and friendly support every step of the way.

An Independent Canadian Brokerage

Smart Hub Insurance is an independent brokerage based in Edmonton, Alberta — proudly serving individuals, families, and business owners across Alberta, Saskatchewan, Ontario, British Columbia and Manitoba.

Experience You Can Rely On

Founded by insurance expert and financial coach Arti Verma, we’ve helped hundreds of Canadians protect what matters most and plan for a better financial future.

An older couple smiling together outdoors
An adult carrying a child on their shoulders outdoors among trees

Our Approach Is Different — On Purpose

We believe insurance should feel simple, not stressful.
That’s why we focus on:

Clarity before coverage

We explain your options in plain language, not fine print.

Personalized solutions

We explain your options in plain language, not fine print.

Long-term support

We explain your options in plain language, not fine print.

Access for all

We explain your options in plain language, not fine print.

Meet Our Founder

Arti Verma,
Licensed Insurance & Financial Advisor | Educator
About Arti - Smart Hub Insurance
Arti Verma is the founder of Smart Hub Insurance, an independent Canadian brokerage dedicated to helping families, professionals, and business owners make confident financial decisions.

Her Journey

Her journey into the financial services industry began with a deeply personal realization.

Like many people, Arti once relied on others to manage long-term financial planning.

During a moment of reflection, she asked herself a powerful question:“If life changed tomorrow, would I truly be prepared to manage everything on my own?”

The answer was NO.

That realization became a turning point.

Determined to better understand financial protection and long-term planning, Arti committed herself to professional education, licensing, and continuous learning in insurance and financial strategies.

What began as a personal journey soon evolved into a broader mission.

Inception of Smart Hub Insurance


Today, through Smart Hub Insurance, Arti continues to help individuals, families, and business owners understand insurance, risk management, and financial planning in clear and practical language.

Her philosophy is simple:
Financial planning should empower people, not confuse them.

By combining education, transparency, and personalized guidance, she built Smart Hub Insurance to ensure clients feel informed, confident, and protected as they plan for the future.

How We Help Clients?
Smart Hub Insurance works with clients in several key areas:
• Family protection planning
• Corporate insurance strategies for business owners
• Long-term wealth protection
• Risk management and income protection
• Financial education and guidance

Looking Ahead

As Smart Hub Insurance grows, our mission remains the same: to provide clear guidance, trusted advice, and long-term support for the people and businesses we serve.

FAQs

We offer a full range of personal and corporate insurance solutions — including life, critical illness, disability, travel, and mortgage insurance, as well as financial products like RRSPs, RESPs, TFSAs, FHSAs, RDSPs, and more. Whether you're an individual, family, or business owner, we’ll help you find what fits.

Not always. We offer non-medical life insurance options that don’t require a medical exam or doctor’s report — ideal for seniors, newcomers, or anyone with health concerns.

  • Yes! We’re licensed to serve clients across Alberta, Saskatchewan, Ontario, British Columbia and Manitoba.
  • You can connect with us virtually or in-person, depending on your location.

As an independent brokerage, we’re paid directly by the insurance providers — not by you. This means our services come at no extra cost, and we’re free to recommend the best product for your needs, not theirs.

We offer independent, unbiased advice — which means you get access to multiple providers, not just one. We also take time to explain your options in plain language, and we’re here for you beyond the purchase, with ongoing support as your life evolves.

Yes — we specialize in simple, client-friendly financial education for women, families, and first-time planners.

Yes — we offer key person insurance, buy–sell funding, continuity planning, executive protection, and more.

Absolutely. We review your needs, goals, budget, and future plans to recommend the right personalized coverage.

Yes — we provide children’s plans, RESPs, family protection strategies, and long-term wealth planning.

Our approach focuses on clarity, education, long-term strategy, and creating a sustainable protection plan that evolves with your life.

Let’s Talk About Your Goals

It’s never too early — or too late — to start planning. Book a call today and take the first step toward financial confidence.